CASE STUDIES

The work, in detail.

Real systems, real constraints, real numbers. Here is the infrastructure behind a pharmacy benefit manager's core promise — built as the first and only Salesforce hire.

SMITHRX · PBM · 2022–2025

How I Built the Salesforce Infrastructure That Powered a PBM's Core Promise

First Salesforce hire at a 650k-member pharmacy benefit manager. Built member outreach, agent productivity, broker, and compliance infrastructure in a HIPAA-constrained environment — the systems that make the drug-savings promise real.

600k+: Emails verified
+30%: Outreach effectiveness
+13%: Program enrollment
−60%: Contract processing time
12s→3s: Dashboard load time
+20%: Agent productivity

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